April Fool’s Day

logo-PGCINCINNATI — (COMPANY WIRE) — The Procter & Gamble Company [NYSE:PG] today announced that its Board of Directors declared a cut in the quarterly dividend from $0.6436 to $0.401 per share on its Common Stock, citing a lower outlook due to overseas currency rates, weak consumer demand and unexpected seasonal variability in the month of April. The dividend will be payable on or after May 15, 2015 to Common Stock shareholders of record at the start of business on April 1, 2015. This represents a 38% decrease compared to the prior quarterly dividend.

See the full announcement on AP Company Wire for more details.

Update 02-April-15: This post was an April Fool’s joke. Procter & Gamble did not cut their dividend. Always double-check any financial information you read.

0 thoughts on “April Fool’s Day”

    1. Hi Div4son,

      You’re not alone! I can only imagine what would happen if the announcement was real! But hopefully I’ll never have to worry about that.

      Best wishes,
      -DL

    1. Hi Ron,

      Hahaha – I like it! And no doubt such an announcement would triple their stock price too as it seems anything Elon Musk tweets improves the share price.

      Best wishes,
      -DL

    1. Hi Linda,
      PG are not reducing their dividend – that’s just me playing around as it’s April Fool’s Day today. Their quarterly results are due in couple of weeks and will not include any dividend reduction.

      Best wishes,
      -DL

      1. Hi DFG,

        🙂 I tried to leave some clues e.g. $0.401 being April 1st in addition to the links, although I did shorten them to avoid an obvious April Fool’s website address.

        Hopefully the post wasn’t too much of a shock!

        Best wishes,
        -DL

    1. Hi DFG,

      I only have a policy of considering to sell if a company cuts / reduces its dividends – it really depends on what the reasons are. That’s why I limit how much dividend income any one company pays me, since I’d be inclined to put the money to use somewhere else if one company did lower / cut their payments.

      Best wishes,
      -DL

  1. that is a shame indeed. I really hate it when companies cut their dividends, but at least it wasn’t 75% like Tesco did!

  2. I do have to say you got me at first, but then I realized the date. I was about to start opening up new tabs in my browser and then remembered the date. And the fact that I hadn’t received any notifications or seen other bloggers write about it.

    1. Hi JC,

      That’s how I was imagining most people’s reaction to be honest. I can only imagine how much messaging there would be if PG really did cut their dividends!

      Best wishes to you and your family,
      -DL

  3. Don’t scare me like that. You really had me going. I started to check other financial sites and then figured…. duh… you got me. Not funny. Good 4/1 joke though.

    1. Hi DH,

      Sorry about that! 😉 I know the term ‘breaking the internet’ is thrown about quite a lot these days, but if PG ever did cut their dividend, it might be an applicable description of the fallout.

      The surprise cut was even mentioned over at SeekingAlpha too.

      Best wishes to you and your family,
      -DL

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