Predictably Irrational – the hidden forces that shape our decisions

Seeing that I make my fair share of irrational decisions, I was curious about why I do that. Dan Ariely, a Professor of Psychology and Behavioral Economics at Duke, explains some of our irrational behavior in his book, Predictably Irrational. It was on offer this month for the princely sum of $1.99 (Kindle edition) so I treated myself. Otherwise your local library may have the book for free.

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