April purchase – Consumer Defensive stocks

Last Tuesday I made my second Sharebuilder automatic purchase in April and I added to existing positions in the Consumer Defensive sector. I’m still a little behind schedule in writing about my purchases, but I’m gradually catching up.

Around 10.8% of my total annual dividend income comes from the Consumer Defensive sector; my target is to be about 12% from my my dividend portfolio sector allocation so I’m adding to companies I hold in this sector.

The Consumer Defensive sector

The Consumer Defensive sector (sometimes called Consumer Staples) consists of companies involved in the production of consumer products that are always in demand (food for example), as opposed to more luxury goods. In bad economic times, people will still spend money on basic needs and cut back on luxuries such as the latest 6th generation smartphone or smartwatch. Companies in this sector should be more stable than their counterparts in the Consumer Cyclical sector are. At least, that is the theory and reasoning behind the name. The sector contains companies involved in Food Processing, Beverages, Personal Products, Retail (discount), Tobacco and Cleaning Products industries among others.

Year to date, Consumer defensive stocks are below average with 7.56% gains; only beating the Utilities, Energy and Basic Material sectors. You can see a comparison of the current sector performance at Morningstar.

My Consumer Defensive sector stocks

I currently own 5 companies in the Industrial sector: PG, KO, KMB, GIS and CLX.

General Mills

General Mills (GIS) is a producer of packaged foods and one of the largest producers of breakfast cereals in the US with a market cap of $34B. It holds many famous brands including Cheerios, Wheaties, Fiber One, Green Giant, Progresso, Yoplait and Haagen-Dazs.

GIS has increased its dividend for the last 12 years and it is currently $0.44 for a yield of 3.1%. It has been inconsistent in its increases; sometimes raising them in January, typically in July and most recently in April. The most recent increase is 7%. Its current FCF payout ratio of 64% is the second highest over the last 10 years, beaten by an 85% payout in 2011. The range typically falls between 35 to 50%. The last 5 years’ annualized dividend growth from 2009 to 2014 is 10.5%.

Its P/E of 24.4 is higher than the S&P 500 average of 19.1. Over the last ten years, the P/E value has generally been equal or higher than the S&P average; exceptions being 2004/5 and 2009. Its projected 5% EPS growth is 5.9%.

In the last ten years since 2005, Free Cash Flow has been positive each year with a low of $0.8B in FY2011 and a high of $2.3B in FY2013. TTM cash flow is $1.7B, similar to FY2012’s cash flow of $1.7B.

Procter & Gamble

Procter & Gamble (PG) produces high quality personal care products with strong brand values. If you’ve heard of Olay, Braun, Gillette, Crest, Oral-B, Vicks, Downy, Duracell, Febreze, Tide, Bounty, Charmin or Pampers, then you’ve heard of Procter & Gamble. It’s a Fortune 500 company with a market cap of $225B. It is organized into four segments – Grooming, Health Care, Fabric and Home Care and Baby, Feminine & Family Care.

PG’s dividend increase this month means that it has increased its dividend each year for the last 59 years – it  has increased them like clockwork every April at least as far back as 2004. The dividend is currently $0.6629 giving a yield of 3.1%. Its current FCF Payout Ratio is 60%, an improvement on last year’s 70%, although the levels of the last 4 years have been markedly higher than prior years with an average 65% payout compared to 42% . The dividend growth over the last 5 years is an annualized 6.9%.

PG has a higher valuation than the S&P500 average with 25.3 vs. 19.1. Its valuation has been higher than the S&P average every year since 2004 except for 2009 and this year looks to be no exception. Its projected EPS growth over the next 5 years is 6.4%.

Free Cash flow has been positive each year since 2004, with a low of $6.5B in FY2005 and a high of $13B in FY2010. FY2014 results were $10B and TTM results are currently higher at $11.8B.

Coca Cola

Coca Cola (KO) really shouldn’t need any introduction – it’s one of the world’s most valuable brands; number 3 in fact as rated by Forbes after Apple and Microsoft. KO has a market cap of $177B and Forbes values the Coca-Cola brand name as being worth $54B. In case you have recently arrived from another planet, Coca-Cola is the world’s largest producer of soft drinks and juice. From its namesake Coca-Cola to Sprite, Fanta, Powerade, Minute Maid, Dasani, it also markets Schweppes, Canada Dry and Dr. Pepper brands outside the US.

KO has increased its dividend every year for the last 53 years and like PG, it has increased them consistently every March; this year being no exception. Its dividend of $0.33 provides a current yield of 3.2% and the dividend increased by 8% this year. FCF Payout Ratio has been increasing over the last 4 years and is currently 65%; this is in line with the range over the last 10 years which has varied from 49% to 67%. Annualized Dividend growth over the last 5 years is 8.0%.

KO’s P/E is slightly higher than its industry average with 25.3 compared to the S&P at 19.1. Over the last ten years, KO’s P/E has always been higher than the S&P except for 2010 so today’s levels aren’t wildly excessive. Its projected EPS growth over the next 5 years is 4.9%.

Free Cash Flow has been positive over the last 10 years, with a low of $4.5B in FY2006 and a high of $8.3in FY2014. The TTM Free Cash Flow is currently unchanged at $8.2B.

Kimberly Clark

Kimberly Clark (KMB) is a global manufacturer of tissue, personal care and health care products with a $40B market capitalization. It owns some strong brands such as Kleenex, Scott, Huggies and Kotex. It’s organized in three global segments – Personal Care, Consumer Tissue and Professional.

KMB has increased its dividend every year for the last 43 years, currently giving $0.88 a share for a yield of 3.2%. It’s likewise a very stable and consistent dividend growth stock, with dividend increases arriving in March each year. This year’s annual increase was 8.1%. FCF Payout ratio is currently 70%, the same as last year’s 70% and down from its all-time high of 85% in 2011. Annualized dividend growth over the last 5 years is 6.8%.

With a P/E of 26.6, it beats the S&P’s average of 19.1. Historically over the last 10 years, its P/E has been equal to or higher than the S&P average except for 2009 & 2010. Starting last year however, its P/E value is much higher than its typical premium over the S&P. Projected EPS growth over the next 5 years is 6%.

Free Cash Flow has been positive for each of the last ten years with a low of $1.3B in FY2011 and a high of $2.4B in FY2004. TTM Free Cash Flow is $1.8B, the same as FY14’s level as first quarter results aren’t available yet.

The Clorox Company

Clorox (CLX) is a $15B Dividend Champion with a 37 year dividend growth history. Aside from its namesake brand of cleaning bleach, it also owns diverse brands such as Burt’s Bees, Liquid-Plumr, Brita water filters and Glad storage bags. It operates in 4 segments: Cleaning (Home, Laundry and Professional), Household (Bags, Cat Litter & Charcoal), Lifestyle (Salad dressings & Water filters) and International.

CLX’s current dividend of $0.74 gives it a yield of 2.7%. It has been increasing dividends consistently in July (since 2007) and annualized dividend growth over the last 5 years is 8.8%. Its FCF payout ratio is currently 54%, below a high of 76% in 2012 but comfortably within its range of the last 4 years.

CLX’s P/E of 28.1 is above the S&P’s average of 19.1. The P/E is has always been higher than the S&P average except for 2009, although the premium over the S&P is higher than typical levels starting from 2014. Projected EPS growth over the next 5 years is 6.3%.

Free Cash Flow has also been positive each year for the last 10 years, ranging from a low of $342M in FY2006 to a high of $629M in FY2014. The TTM cash flow is currently $699M

Choosing new stocks to consider

Diaego has been on my watch list for a while now and has also been mentioned by DivHut in one of his excellent segment round-ups recently.

Diageo plc

At $72B, Diageo plc (DEO) is the world’s largest producer of alcoholic spirits with some famous brands including Smirnoff (vodka), Johnnie Walker (scotch whiskey), Baileys (liqueur) and Guinness (stout). It was formed in 1997 from a merger between Guinness and Grand Metropolitan, and for a period of time the company owned Pillsbury and Burger King. It reports in 5 regions: North America (45% FY14 Profit), Western Europe (19%), Asia Pacific (9%), Latin America (10%) and Africa / Eastern Europe (17%).

Diageo is a UK listed company with the symbol DGE. DEO is its US ADR listing on the NYSE. DEO has a 5-year US dividend history which has been affected by exchange rates. In the UK it is a 26-Year Dividend Champion.

Its dividend is paid using the common UK bi-annual schedule which pays a smaller interim payment and larger final dividend payment. The current dividend is $3.4 for a yield of 3%. The most recent increase to its interim payment was a nominal 0.15% but the larger final payment will not be declared for some time. In US terms, the annual dividend increase over the last 5 years is 9%. DEO’s FCF payout ratio is 86%; this is an improvement from last year’s 115% and returns back to 2013 levels.

DEO’s P/E of 25.0 is higher than the S&P average of 19.1 and the current value this year is closer to more typical levels relative to the S&P than 2014’s premium. The 5 year projected EPS growth is 5.4%.

Free Cash Flow has been positive for each of the last 10 years with a low of £1.2B in 2008 and a high of £1.9B in 2010. The TTM value is currently £1.5B

What to buy?

None of the companies have any major red flags. GIS rates a little lower because of its shorter growth history; as does DEO. While CLX has a long history, its yield is lower from a higher stock price. PG, KO and KMB all continue to look good.

Here’s the outcome visually.

#Yr Yield DivGr5 P/O% EstGr5 Projected Score Status
PG 59 3.15 6.9 60 6.4 20 48 Buy
KO 53 3.2 8 65 4.9 19 46 Buy
KMB 43 3.27 6.8 70 6 20 45 Buy
GIS 12 3.05 10.5 64 5.9 19 30 Buy
CLX 37 2.67 8.8 54 6.3 16 40 Buy
DEO 13 3.02 9.1 86 5.4 18 38 Buy

My purchases this week

I’ve nearly reached my limit of buying PG however as it’s almost reached my 5% annual dividend income limit. But I couldn’t resist adding some more this week. I also decided to start a new position in DEO which brings the total number of stocks in this sector to 6.

So my Sharebuilder purchases on Tuesday earlier this week were:

  • 1.7489 shares of DEO @ $114.357 ($200)
  • 1.2005 shares of PG @ $83.298 ($100)

This purchase should increase my projected yearly dividend income by $9.1.


Quote of the day

Did you ever notice that nobody you see on television looks like anyone you know?

13 thoughts on “April purchase – Consumer Defensive stocks”

  1. Thank you very much for the DivHut mention. DEO is probably one of the best stocks to own long term in the wine and spirits sector. It has been a long time holding of mine and I plan to keep it in my portfolio as a core holding. Thanks for sharing your defensive picks.

    1. Hi DivHut,

      They certainly have a diverse range of brands and in my younger days I think I contributed quite a bit to their bottom line! Glad to be a fellow shareholder with you.


  2. Good buy. Diageo is starting to look very good value again since the recent price drop. The last time I bought into it–in the UK, of course–it was below £18 a share (see http://bit.ly/1I2E0Ji if you’re interested). If it drops below that again soon I will certainly be snapping some up. As it is, still looks good! A worthy holding with a stonking dividend record and bright future.

    PG also looks pretty good at today’s prices. I am still plugging away at UK-listed companies at the moment. But if the pound strengthens against the dollar I may well push some funds PGs way!

    1. Hi D2,

      Thanks for the link – that was good info and I must admit I missed your article as it’s useful even if a couple months old. I see you bought WPP this week too, always good to see another shareholder.

      Best wishes,

      1. My pleasure. Glad it was useful in some way or another!

        Diageo is getting a little bit of a battering from analysts this side of the Atlantic. They seem a little muted on their short/medium term growth prospects. Of course, they may be right, but over the long term I can only really see “good things” happening!

        Yes, jumped on the WPP ship on Thursday. Been watching it for some time now. An excellent play in that sector! Hopefully we see as much growth–both in EPS and dividend–in the future as in the past!

        Publicis’ results today bode well for WPP’s on Thursday.

  3. I do have an online trading account with IB and I don’t know how to place an order size of less than one stock or partial stock in case of DRI. Could you advice criteria?

    1. Hello,
      I’ve not found any UK brokers who allow partial stock purchases for DRI unfortunately – usually the dividends accrue until one whole share can be purchased. In the US, it’s a lot more common to receive partial shares, although they can’t be transferred, only sold.

      There’s a review of UK brokers at Monevator’s site which may be worth a look, in case any offer such a reinvestment program.

      Best wishes,

    1. Hi DivGuy,

      I keep on buying both JNJ and PG as I think they’re both excellent companies. But both are starting to reach their max limit by my 5% rule so I’m spreading investments out some more now.

      Best wishes,

  4. DL,

    Great list once again! Good call adding PG (yet again) and DGE to your portfolio. Love both companies myself so I was glad to pick them up before the Euro went south at the end of last year. I hope to add to them in a couple of months.

    Today I initiated another consumer defensive position in my portfolio: AB Inbev. As a Belgian I simply can’t pass up on our largest company, even though it is relatively expensive at the moment. Maybe it’s worth looking at from your end too as it also trades on the NYSE?

    Keep it up!

    1. Hi NMW,

      Congrats on the AB InBev purchase! Morningstar rate the company’s moat and management highly. It looks like a great long-term hold to me.

      I’m going to add BUD to my watchlist – I always ignored it before as it was an ADR. That said, I have 6 companies in the defensive sector now so I’m unlikely to be adding a 7th just yet.

      Best wishes,

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