The Reputation Institute recently released their top 100 list of reputable companies for 2015. The list is based on innovation, governance, products, workplace, citizenship, leadership and performance.
Read on to discover which dividend champion received the highest reputation…
I like these types of lists, along with others such as Glassdoor’s Best Places to Work, since it’s interesting to see the public’s perception. I believe well-liked or admired companies have an implicit advantage over their competitors although it’s an intangible value, but their marketing dollars go further. I was curious to see how many stocks on the list were ones that I own, so here is a quick run-down.
So about 20% of the companies I own are included in the top 100. The list is clearly biased towards consumer-facing companies with recognizable brands – utilities and industrial companies don’t get much recognition. It’s interesting that so many European companies are included but then again, some of the German / Italian brands are very famous so it’s perhaps not too surprising.
The highest Dividend Champion, Walt Disney, comes in at number 6. The top five places are held by BMW, Google, Daimler, Rolex and LEGO.
The Biggest loser is Hershey’s who lost 23 places compared to last year.
Most Improved over last year is FedEx who gained 15 places.
And the Best Newcomer company is Estee Lauder who jumped in at 41st place.
Quote of the day
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Image courtesy of AscensionDigital at FreeDigitalPhotos.net